Jordana products have been in the market for a while but recently I have noticed a lot more buzz about them. It is a super inexpensive brand with some great products. Jordana is actually a family owned business based in Los Angeles, California. The only downfall is that I haven't been able to find Jordana items in any of the local Canadian stores so far. However, since I do a lot of online shopping so I am okay with it. In order to get a fair idea I picked up products from three main makeup categories i.e. eyes, lips and face.
P.S. I apologize for the splotchy pictures, the actual copies are perfectly clear. I am not sure what went wrong with the uploading. I even tried to remove and upload again a couple of times but nothing worked. So really sorry about it.
I bought all the stuff from the BeautyJoint website. When they first started the business their prices were relatively lower than any other online store, but now their isn't any noticeable difference.
|Above: Revlon Just Bitten Kissable Balm Stain in Honey; Below: Jordana Twist & Shine in Honey Love|
Jordana Twist & Shine Moisturizing Balm Stain in Honey Love: As the name suggests, the product comes in a twist up tube and provides moisture along with shine. Not just the packaging but the formula and the actual product is very reminiscent of the Revlon Just Bitten Kissable Balm Stains. However, I didn't know that even the colors that I own are same until I swatched them side to side for this post.
|Left: Jordana in Honey Love; Right: Revlon in Honey|
The only difference I noticed is that the Revlon one takes a couple of strikes to attain the same color as Jordana. Other than that, it is very difficult to tell them apart. May be I am wrong but I don't think that such similarity in the names (Jordana Honey Love and Revlon Honey) is any coincidence.
|Left Stain: Jordana; Right Stain: Revlon|
As you can see the above picture, both of them leave a stain behind and surprisingly the intensity of the stain is also same. However, the Revlon Balm Stain retails for around $8.99 while Jordana retails for $3.49 for the same amount of product. If I am not wrong then Revlon Balm Stain comes in 12 different shades while Jordana has only 8 shades so far.
Brown/Eye Shadow Powder in Brown: I really wanted to try their eye shadow but it was really difficult to pick one online due to the lack of swatches so I went with a very safe brown shade. The one I got is from their brow/eyeshadow line which retails for $1.99 and has 6 shades. I absolutely love this product and have been using it since the day I received it in the mail. It is very pigmented cool toned true brown shade, so a little bit with a flat liner brush is enough to give a groomed look to the eyebrows. And for me, it is one of the must have items from Jordana.
|Above: Covergirl Smoochies Lip Balm in Luv U; Below: Jordana|
Jordana Easy Shine Glossy Lip Color in Raspberry: This is a pigmented and moisturizing cool toned true pink color. It has a very strong fruity smell, which isn't bothersome to me. When I bought it, I thought it will be somewhat similar to the new Covergirl Smoochies (because of the similar packaging), but it isn't as it is a lot more pigmented than the smoochies. However, it should be noted that the Covergirl Smoochies is marketed as a lip balm so they are more comparable to Maybelline Baby Lips. And now when I am thinking about it I should have compared it to the pink baby lips instead of Covergirl Smoochies.
|Left: Jordana Easy Shine in Raspberry; Right: Covergirl Smoochies in Luv U|
The easy shine costs $2.09 (1.9g) while smoochies is around $4.99 or above (4g) and both come in 12 different shades.
|Jordana Fabuliner in Brown|
Jordana Fabuliner in Brown: I also had this liner in Black but I threw it away because I didn't like it. Even the brown shade looks like black and I feel it should be named Black Brown instead of just Brown. I agree that it is super inexpensive ($2.99) with great pigmentation but it lacks severely on the lasting power. At least in my case, it didn't last through the day. I found that on humid days it creased and traveled all over and under my eyes while on dry and cold days it flaked resulting in missing patches. So, for me it is only good for short grocery trips.
|Jordana Blush in Touch of Pink|
Jordana Powder Blush in Touch of Pink: Recently, everyone and their mother is raving about these blushes, so I thought of giving them a try. I wanted to order more but I ended up with just one. These blushes come in a lot of different shades so there is something for everyone. Also, they retail for just $2.49 for 2.2g. The powder is nice and soft with great pigmentation. However, since the blush is really soft so there is some fall out.
I heard a lot of people saying that the packaging is very unique, however, that's not true since La Femme blushes have exact same screw cap packaging. However, La Femme's cap is all plastic so mine has already cracked but Jordana has used nicer material so it is quite sturdy.
|Left: Jordana Touch of Pink; Right: Mac Pinch O'Peach|
For the color, Touch of Pink is a true peach with a very slight hint of pink. The name of this blush reminded me of Mac Pinch O'Peach. Just like Jordana is called Touch of Pink but is actually a Peach with very little pink, Mac Pinch O'Peach is a Pink with very little peach. I know this comparison was irrelevant but I just found it very interesting.
|Left: Jordana Touch of Pink; Right: Mac Pinch O'Peach|
Jordana Best Lash Extreme Volumizing Mascara: This mascara is one of the most raved about products from this line. However, I can't say much about it yet because I haven't tried it as I am working on the ones that are already open. But I'll post an update after I have formed an opinion about it.
Jordana Color Extend Lip Liner: Last but not least, I also bought some lip liners which I completely forgot about and that is why they are not in the first shot. These liners are marketed as all day wear and waterproof. And they are not kidding, these are seriously waterproof. After I swatched them, even rigorous rubbing wasn't able to budge them. It took me some effort to take them off with soap and water. So these are super long lasting. However, I can't find them on the website anymore so I am not sure if they are discontinued or just not available on this particular website.
Keep on Violet: A very dark plumy purple.
Espresso Delay: A very soft brown.
Reach for Java: A true dark chocolate brown, which looks more like an eye liner than a lip liner.
I bought these for $0.79 each, however, I am not so fond of the colors. Especially the dark chocolate brown isn't my style. If I had seen the shades in person I probably wouldn't have bought the browns.
Have you tried any Jordana Products? Which ones are your favorite? Where do you usually buy them?
Thank you for taking time to read this post, I hope you enjoyed it. Have a great day!